Dimension
Intro
Robert Etheridge (Dimension) is one of the UK’s most unique electronic music artists. Defined by a clear aesthetic that bleeds through into his music and imagery, Dimension has announced himself as one of the new wave of dance music headliners. Dimension’s combination of seemingly effortless musicality and production first caught the attention of tastemakers and DJs such as Chase & Status, Annie Mac (5x Hottest Records), Skrillex (who remixed the much-lauded ‘UK’), and deadmau5. Over the years, he’s built a discography balanced between airwave conquering vocals and underground club anthems; and what was once one of UK dance music’s best kept secret now has a rapidly growing global profile.
Challenge
- Refreshing the image, artwork and overall vibe to represent the artists sharp and suave look
- Creating a brand identity that is sleek and simple that will iconically withstand the test of time
Key Ideas & Insights
A new Dimension
The text logo for “dimension” cleverly reflects the artist’s name through its geometric and structured design. By housing the name within a box and extending the letters ‘n’ and ‘d’ to the edges, the logo symbolises interaction with boundaries and gives an exploration beyond conventional limits. The uniform line weight maintains consistency and balance, evoking a modern and clean aesthetic. Overall, this design encapsulates the essence of “dimension,” portraying a harmonious blend of structure and expansive creativity, aligning perfectly with the artist’s ability to transcend and redefine spatial concepts.
