Trade Vehicle Locks

Client

Trade Vehicle Locks

Range of work

Branding, Stationary, Vehicle Livery, Packaging

Securing a new identity

Trade Vehicle Locks are one of the country’s premier security companies. Renowned for their professionalism and innovation in their field, this pioneering brand looked for an identity that encompassed their values.

Designing by principal

Collaborating closely with the TVL team in their head office/depot in Orsett Farm, we gained a solid insight into the company and how they operate. Along with market research, we unveiled a brand defined by forward thinking and passion for giving their customers peace of mind.

TVL is a fast-paced innovative vehicle security company, we needed an identity that reflected this. Electric Mustard were a pleasure to work with and our new identity does everything we wanted and more.

Tony Powell, CEO

Creating a visual system

To create a distinctive, concise and easy to remember abbreviation we shortened the name to ‘TVL’, which we paired with a clever locking system joining two of the letters. This communicates the companies service with a strong and dynamic visual system.

The visual language we developed evokes the feelings of trust and quality that the company has honed through its years of experience. The confident use of strong shapes and contrasting colours reinforces these qualities, while leaving a powerful imprint, allowing for clear distinction between TVL and its competitors.