Rebel Book Club
From book smart to look smart
Intro
Rebel Book Club is a dynamic and engaging community designed for non-fiction book lovers who are passionate about personal growth, learning, and meaningful discussions. Founded to break the mould of traditional book clubs, Rebel Book Club fosters an environment where members can explore a wide range of topics, challenge conventional thinking, and connect with like-minded individuals. Each month, the club curates a thought-provoking non-fiction book, provides insightful discussion guides, and hosts interactive events to enrich the reading experience.
Challenge
The client came to us with a mission: to build a brand that truly embodies their ethos, something the original branding was falling short off the mark with. We set out to develop a brand that exudes a cool, modern vibe, setting it apart from your average book club and aligning with the club’s dynamic and rebellious spirit. Our design ensured that the typography reflected the club’s fresh approach to literature, making it a central, standout element of the visual identity. We crafted a platform that not only showcased the club’s philosophy but also explained its value offer, built brand value, and highlighted their tiered pricing system with clarity. And because this is a non-fiction club focused on self-betterment and conversation, we made sure to feature a library of past books on the site, so people could identify with the genres of books.
Key Ideas & Insights
Bespoke Brush Style Typeface
Inspired by the previous logo, a custom hand brush typeface was created in collaboration with Charlotte (the founder), giving Rebel Book Club a unique and personal visual identity.
Adding a modern edge
A bold condensed typeface was used to add modernity and impact, paired with a hand script font to evoke a sense of annotation and note-taking, reinforcing the club’s focus on self-improvement.
Clean typography for body text
A geometric Sans Serif typeface was chosen for the body text, providing professionalism and balance against the more playful elements of the design.
Distinctive key colour
An almost neon blue was selected as the key colour, making the overall look eye-catching and divergent.
Simple illustrations to emphasise the unconventionality of the brand
Simple and loose illustrations were incorporated, complementing the typography and adding to the brand's personality.
User-friendly website design
The website was designed to be easy to maintain and update, accommodating new books, blog posts, content, and expanding cities. A bespoke signup journey was developed to simplify the membership options.
Using the community as the protagonist
Community and action are at the heart of Rebel Book Club, and we aimed to keep this essence central to the new design. While there was an appreciation for the existing logo, which had served them well up to a point, its commonly used free font lacked a unique character for the brand. We took inspiration from the old branding but refreshed it so the community still recognised the brand they knew and loved.
