Building a dreamlike festival experience

Fields of Fantasy

Intro

Fields of Fantasy was Bristol nightlife legend, James Haggart’s debut camping festival. The festival is an experience-led immersive playground, set in the rolling hills of the countryside; just a stone's throw away from Bristol. Staying true to their roots (Summer of Love), the aim was to create an inclusive space with a gender-balanced line-up of predominantly house, techno and disco acts. It was designed to collide music and fantasy with the finest music and artists supported by current and immersive production.

Challenge

Bring the brand name – Fields of Fantasy – to life through fantasia and intrigue
Sell the festival in all its glory; a magical environment set in luscious summer fields packed with activities and things to explore, from secret woodland parties, hot tubs, a floating restaurant, a secret maze, and zorbing (to name a few!)
Create a brand that cultivates curiosity and cohesion without it being busy and distracting

No items found.

Key Ideas & Insights

Collaborating with an illustrator to create bespoke assets for an enchanting narrative

We got in touch with the very talented, Mike Winnard, to create some illustrations for Fields of Fantasy. We developed an aesthetic that gives a rustic, storybook visual that took inspiration from tales like Alice in Wonderland.

‍

Using custom illustrations on the design collateral to help tell the brand’s story

Mike created flying playing cards, glamping tipis, an overgrowing disco ball, hot air balloons, fruit, flowers, greenery and wildlife. All of these pulled together perfectly to create an intriguing, recognisable brand in the festival and event industry.

‍

Custom-coded animated website loader

To add to the magical vision, we created a custom-coded animated website loader of trees parting which revealed the website to give the impression you’re stepping into a fantasy world.