Cake Artist Management


Electric Farmyard

Range of work

Branding, Stationary, Web design

Crafting Character

A strong visual theme or image can be a blessing or a burden, it all depends on utilisation and understanding. Our collaboration with established artist management company Cake Artist Management explored that very idea. Playful, bold and recognisable, Cake already had a strong and dedicated personality prior to our pairing.

When we were asked to create a visual identity that could be used across a range of media, our first task was to balance and refine the company’s energetic, playful tone. Their signature Cake imagery was strong in style but we aimed to give it the weight it needed to be a solid visual asset.

Maintaining the quirky personality

We worked to maintain Cake’s quirky edge and personality. Instead of relying too heavily on the typical Cake motif, we aimed to weave it into the visual ID in a meaningful, rooted way.