Different at every turn
Alexandra Palace
Intro
Kaleidoscope Festival is an annual event held at Alexandra Palace in London, celebrating a diverse array of music, arts, and culture. Known for its eclectic mix of performances, the festival features an impressive lineup of live music, comedy acts, DJ sets, and immersive theatre experiences. Launched in 2018, Kaleidoscope has quickly become a highlight of London's summer festival scene, drawing crowds with its dynamic programming and imaginative atmosphere.
Challenge
- To bring a creative brief that speaks to all elements of the festival; music, arts and culture
- Create visuals that lead with curiosity and colour
Key Ideas & Insights
Using a kaleidoscope as the inspiration
We kicked off the project by exploring the visuals, shapes and imagery a kaleidoscope produces. The characteristics of a kaleidoscope that we wanted to incorporate into our design included colourful transparent objects, the use of light, symmetrical patterns, geometric shapes and vivid colours.
Creating collages with nature and objects to bring colour and intrigue
We decided to bring a maximalist vibe to the creative and create an artful and ambiguous collage of colour, nature and festival paraphernalia. We came up with the idea to merge objects, people and animals to create a dream-like wonderland that is fun and visually appealing.
Visually intriguing abstract elements that keep eyes entertained
The creative is designed to intrigue people to look closer; to explore the zany elements and be surprised and amused. Every time the audience sees the creative, the aim is for them to notice something else, encouraging more views to the marketing and the message.
