Many websites struggle with website conversion rate, not understanding that there are so many quick and simple things they can do to better engage with their customers. There are so many ways to a better conversion rate – but here are just a few simple ideas, which have been proven to work, to illustrate your path forward.
Improved calls to action
Your calls to action need to be direct and precise. Think about what you want your customer to do when they engage with each page on your website – do you want them to purchase the product, or contact you for more information? When you have decided that, you need to tell your customers what you want them to do. Be as concise as possible with your calls to action – buy now, call now, or get in touch today.
One of the quickest ways to turn away potential customers is through awkward or clunky website design. If your customer lands on your homepage, they need to be able to find what they’re looking for and check-out in no more than a few clicks. The best way for you to do this is to reach out to a professional web design specialist, as they will be able to offer <a href=”url”>invaluable insight and assistance</a> in building a functional website.
Many first-time buyers struggle to trust a website they haven’t bought from before. To encourage their trust, you need to offer any reassurance you can. If you have secure payment options, which you should, make sure you clearly display them. Similarly, if you have any specific certifications for your business, or industry accreditations, they need to be clearly visible to customers at all times.
Understand that not every visitor has the time or the inclination to register with you before they buy something. So make sure you have an intuitive, secure guest checkout option for first-time buyers. It works in your favour two-fold – firstly by encouraging more sales from visitors who otherwise might have been put off, and secondly by giving you an opportunity to impress your customers with your quick and reliable shipping.
Try these top tips and watch your website conversions increase.