Securing a new identity
Trade Vehicle Locks are one of the country’s premier security companies. Renowned for their professionalism and innovation in their field, this pioneering brand looked for an identity that encompassed their values.
Designing by principal
Collaborating closely with the TVL team in their head office/depot in Orsett Farm, we gained a solid insight into the company and how they operate. Along with market research, we unveiled a brand defined by forward thinking and passion for giving their customers peace of mind.
Creating a visual system
To create a distinctive, concise and easy to remember abbreviation we shortened the name to ‘TVL’, which we paired with a clever locking system joining two of the letters. This communicates the companies service with a strong and dynamic visual system.
The visual language we developed evokes the feelings of trust and quality that the company has honed through its years of experience. The confident use of strong shapes and contrasting colours reinforces these qualities, while leaving a powerful imprint, allowing for clear distinction between TVL and its competitors.
Let’s make something great together.