Redefining a local legend

The Old Fire Station is a much-loved cultural Bournemouth icon. Known as a hub of musical innovation and appreciation, its identity is closely woven into the city’s character. Electric Mustard were approached to revamp and redefine the club’s existing visual identity.

We quickly tapped into the heart of the brand and venue itself – vibrant, bold and of the city. Our creatives worked with the club’s team and the local Student Union to uncover and explore what this club’s character truly represented.

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Creating an instant connection

The fire station venue has inspired the visual language for the project, using patterns, colours and visual keys from the traditional fire station settings. Using simple bold diagonal and rectangular patterns found on fire trucks, developed into a system of application throughout various outlets for the brand, including print and merchandise. The strong association of colours and shapes with fire stations gives the audience an instant connection to the brand and creates a lasting imprint, ensuring recognition.

Our re-envisioned logo embodied the multi-purpose nature of the rooms of this iconic setting. The design pays homage to the flame form, associated with the brand, and we built upon this vision to create a rich diamond motif. Contemporary in feel, classic in character.

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Visual presence that lasts

With the new brand, The Old Fire Station now has a visual presence that matches the reputation of its historic building whilst meshing with a modern aesthetic. It has the ability to reflect the vibrant and dynamic character it stands for and appeal to a larger audience.

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Let’s make something great together.

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