Jun 12, 2018
Just received our copy of Alfa Mist's new album Antiphon, brilliant studio listening.
Jun 11, 2018
Great design delivers more than simply aesthetic appeal. Get it right and your business will enjoy greater trust and revenue. Let’s take a look at what this means in practice.
First impressions are instant
People form an instant impression based on the visual impact of something they see. The time this takes? Just one-tenth of a second. In this fleeting moment, a prospect will decide whether or not they are going to further engage with your messages and offer. Fail to capture their interest and you’ve lost them.
Jun 11, 2018
We’re delighted to announce that electric mustard is now a design business associate member. It’s great news for us, and also for our clients!
As a member of the Design Business Association, we are now part of the design world’s business association. But what does that mean? Well, we’re now part of a body of agencies that want to make Britain’s design industries as great as possible, and members of an association which offers lots of practical ways for us to grow in excellence ourselves!
So what does this mean for you as a client exactly? Well, it’s all good news. Our DBA membership tells you that we:
- Always deliver products to the highest possible quality, in line with the highest industry standards
- Maintain real integrity and transparency in the way that we do business (One of our values! We hate nasty surprises hidden away in contracts ourselves, so we’re always honest and clear with our customers.)
- Are always training and investing in our people. This means that you get to see the latest industry standards, trends and evolution in our work – great news for your brand and creative assets.
- Can be trusted to do what we say – always!
- Are professionals that are also playing a part in helping Britain’s design industries to flourish and grow as part of the wider economy. We are passionate about Britain PLC and its economy, so we’re delighted to play a part in blowing our country’s creative trumpet to the wider global market.
We’re also hugely excited about the opportunities that our membership will give us to collaborate with other creative minds. This will give us the chance to always offer our clients the freshest ideas, the best looking work and the most impactful solutions – all to give them a real edge in their market places.
We are tremendously excited about exploring the opportunities that will arise through being members of the DBA and we hope that prospective and existing clients will see the benefits too!
Jun 11, 2018
At electric mustard, we like to think that those of you who are perusing our website or are following us on social media do so because you like our work, and are not simply googling the release date for colman’s new high-voltage variety of “shockingly good” condiments (guys, that’s not until 2018 – calm down).
Well, without meaning to blow our own trumpet, our clients seem to like our work too. That’s why we’re honoured to announce that we are now RAR recommended for five of our key services: Branding Design, Events Design & Development, Print Design, Responsive Design and Web Design.
We are particularly pleased about this development as it means that our ethos of “it’s nice to be nice,” as well as our collaborative, sharing spirit has rubbed a few people the right way. While many agencies might take positive feedback, recommendations and general niceness from their clients for granted, we don’t. Every compliment is appreciated and taken on board for future work.
With that in mind, if ever you need a friendly team who excel in branding, design and web design/development, then give us a call on +44 (0) 117 2141 667, or email at [email protected].
Oh, and thanks very much to those who recommended us – you’re the best.
Mar 02, 2018
Our good friend and screen-print magician Jonny Akers in collaboration Lukas Wigflex recently launched an MF Doom Tribute Exhibition, hosted luckily for us, in our home, Twos Company Studios.
Electric Mustard were delighted to have an opportunity to work closely with Jonny to create a screen print marvel. We were able to explore new horizons and experiment with a variety of printing techniques to add a special ‘kick’ to our piece.
With such a strong lineup of artists and illustrators, we certainly felt the pressure to deliver, especially as we wanted to showcase a design with a graphical edge. We approached this like all our projects, taking time to craft a purpose and reasoning behind the design. Based on a quote from Dangerdoom’s ‘The Mask’.
“Is it much, too much to ask, not to hide behind the mask”.
Our design consists of a fully rendered 3D glass mask positioned in front of an illustration of the quote itself; this has the effect of displacing, distorting and hiding elements of the words. Now, the technical bit, after making the necessary preparation for printing including splitting layers etc. It was then screen-printed onto quality 350gsm skin touch black paper, using a solid layer of white ink, followed by 2 glow in the dark and 1 silver run, the result, a stunning visual metaphor.
Opening 5th May; while Medikul and DJ Skint were setting the atmosphere, the space filled up quickly generating a great vibe in the show. There was lots of energy and in-depth conversations about the displayed works by 45rpm, Tony Riff, Idle1, Richt, Eject, Philth, Cheba, Aero, Greg.ak, J.A.P.P and of course Electric Mustard. It’s always reassuring to hear so much creative discussion.